Internal Link Building Strategy for SEO- Why and How It Is So Important

Internal Link Building

Before you are ranking the contents on search results, it needs links. Google finds your posts and pages when they are linked to or from other sources online. Internal linking also connects your content to the website and gives the search console an idea about the website’s structure. This will help further establish the site, allowing you to provide more link values to the important pages and posts than the rest. So, it is essential to choose the right SEO service in Toowoomba, where the expert will help make an effective link-building strategy that helps in boosting the SEO.

What Do You Understand by Internal Linking?

An internal link is any link linked from one page on the website to another page. Both the users and the search engines generally use the links for finding the contents on the website. The users use these links to navigate the site to find out the content they are looking for. Search engines also use these links to navigate through the site. They will not be able to find any page if there are no links to it. Various internal links are available; apart from interlinking on the homepage, post feed, and the menu, you can also add links within the same content. These are all called contextual links.

These links point the users to the related content on the website. These links also allow the search engines to determine what type of website content is present on the site and further defines the content’s value. The more links the important pages receive, the more critical it will be for the search engines. Hence, highly effective and good links are very important for SEO.

What are External Links?

The external links are the links that are made to connect one website to the other. Links to your site from other sites are vital to getting more traffic and ranking, but they are on the other sites, and you do not control them. But making the internal links is easy, and when internal linking is done well. They help in the overall search engines and visitors.

Have a Look at the Benefits of Internal Linking?

Making internal linking is crucial for three reasons, they strengthen three parts of the SEO channel-

  • They pass the authority from one page to another, which is search engine optimisation
  • They guide the visitors to the high-value and the relevant contents
  • They prompt the visitors to act, which is also called the conversion optimisation

What is the Purpose of Internal Link Building?

Internal link building is helpful for three main reasons; they are-

  • Helps with website navigation
  • Defines the architecture and hierarchy of the website
  • Distributes the page authority and rank power throughout the website

How Effective Link Building Affects Search Engine Optimization

If you are working as an online business owner, you know that authority and value of the website flows through the internet with the help of the links. Links generally pass the ranking potential from one website to the next, from one page to the next. When one particular page links to another, it gives credibility, which is called the link juices. However, most of the search optimisers call it the ‘authority. Links from other websites to your site pass the ‘Domain Authority that helps increase the authority of all the pages on the website. Internal linking does not do that.

Internal links pass the authority between the pages on the website. They do not increase the domain authority but pass it from one particular page to the next. With the help of internal linking, pages can help each other to rank in the search engines.

  • Internal Links Help Search Engines to Understand Site Structure
    If you have a solid internal linking structure as per the current SEO, it will help the search engines find and index the pages on the website. Using the internal links will allow Google to find out the relevant content on the site. If you do not show Google how the content is connected, your users will not make the connections.
  • Internal Links Generally Passes Authority
    The right internal linking strategy helps pass the authority between the pages on the site and ultimately helps in improving the SERP rankings. The algorithm determines it, called the PageRank or the PR, which helps assess the individual pages’ importance and value. However, Google officially stopped using the PageRank Toolbar in 2016, and it is now further proceeded by internal link building.
  • Internal Links Help in Navigating Between Relevant Pages
    Internal linking is an effective way to improve the user experience by finding more relevant content. Furthermore, the internal link building helps increase average time on site and enables the users to move towards purchase paths.

How You Can Audit the Site’s Existing Internal Linking

If you have an existing website, you can easily audit its current internal links. To start auditing the internal links, you should open the Semrush Site’s Auditing Tool and enter your website’s domain. From there, you can get to see the Thematic Reports available. This place will help you quickly see the internal linking status before making the final SEO strategy.


When internal linking is done correctly, you will get to see the results. So, if you want to improve SEO rankings, increase the value of your website and boost online exposure, making an effective link-building strategy is crucial. Grivity is one of Australia’s most trusted SEO companies, helping clients have effective link-building strategies for their business.