Search Engine Optimisation (SEO) continues to be the dominant online marketing strategy to create a prominent position in the search engine result pages.
It is indeed true that when you use this strategy entirely by the policies of the latest algorithms, you are bound to see better results within a few days. Even though several factors come into play, it is still worth the effort because 80% of the people come to Google to find information about services and products that they need. The best part is the maximum of those searches initiate the purchasing process and finally make a conversion.
Hence, when you are getting services of search engine optimisation in Toowoomba, make sure to remember this factor that influences conversions.
Nonetheless, if you are an SEO expert, then you probably know all these facts. The things that business owners and digital marketers need to watch out in 2021 regarding SEO trends are illustrated in the following points.
Artificial intelligence (AI) will play a more significant role in SEO.
It is expected that within a few years, AI is going to change how people interact in the online world. Released a few years back, RankBrain plays a significant role in Google’s ranking factor in the search engine result pages or SERPs.
Even the person who helped develop RankBrain, Greg Corrado said that the tool has a remarkable ability to learn: “The other signals, they’re all based on discoveries and insights that people in information retrieval have had, but there’s no learning.” In other words, it can be assumed that RankBrain will only get better with time while making AI a top SEO trend to watch.
Here, the question that naturally comes to mind is how to optimise your SEO strategy for RankBrain? Even though Google has not shared many details about it, but the experts think that user experience signals will be considered as an important factor. Things like click-through rate to the time spent on a page can also influence the ranking of the website and its pages.
Significance of voice search will increase.
With the arrival of Google Assistant, Apple’s Siri and Amazon’s Alexa, the technology of voice search has come a long way. With the betterment of technology over time, voice search is becoming common. It is being predicted that 55% of the households will have a smart speaker by 2022.
In search scenarios, experts are recommending to consider the keywords for optimising voice search. Also, voice search functions work better with longer, natural-sounding phrases or keywords.
Mobile-friendliness will affect search rankings.
Mobile-first indexing was rolled out by Google in 2019, which means the search engine appears fundamentally at the mobile version of every website based on the fact that this is the ‘primary’ version instead of the desktop version. It seems reasonable because, by 2025, internet users will mostly access the internet by their mobile devices. In that case, it would be wise to check how good your website with Google’s free mobile-friendly test is.
Overall, make sure that your page is user-friendly, plus ensure that Google can crawl your URLs and your site doesn’t have a “disallow directive” in place. For more information and help regarding search engine optimisation, visit GRIVITY today.